Freelance Fashion Copywriter

For ease of both press and brand communications, clarity and brevity are helpful components of a press release.

In this case, a revision of a previous RUBEARTH collection was to be presented at Prague Fashion Week. With invitations and key details sent beforehand, this kit was to serve as a description for subsequent articles on the collection.

Note how certain details such as date and time were not included, given that invitations with such had already been sent out. This content was a last minute decision of the brand, sent just hours before the show to aid press in their writing, needing a reliable fashion copywriter to show its copy skills.