Let me weigh in on a controversial topic.

The whole ‘AI vs. Copywriters’ thing is still on the rise.

Short answer: NO! Large Language Models are but a calculator to math professionals: they can do the thick of the work for you, but you still need to be a math expert for it to work properly.

However, like in most of the present job market, we must stay on top of a rapidly evolving landscape to remain relevant and indispensable. Nowadays, I have this one quote quite rooted in my being:

‘’AI won’t replace you, people who can work it will’’

Why use a copywriter in 2024?

In today's world, the question isn't whether copywriting will be automated, but rather why an expert human touch remains essential for the wellbeing of digital content.

Fun fact: Google will soon be penalizing AI generated content. If that doesn’t tell you something…

Some reasons to use a copywriter like me in 2024?

1. Because AI without a copy expert is useless.

Companies show very little creativity when they underestimate the power of AI paired with expert human creativity. While AI can generate faster batches of content, it needs the guidance and expertise of copywriters to work with cultural and linguistic nuances, something a seasoned marketer brings to the table. Imagine the potential of AI LLMs or Large Language Models being guided by the expertise of a branding and marketing specialist—you got yourself a content beast

2. Because I apply sociolinguistic research.

Years of studying linguistics have equipped me with a deep understanding of how language influences human behavior. This means I apply sociolinguistic insights into my copy-crafting process, I ensure that your brand's message remains authentic and resonates with your target audience, forging connections and calling to action. Those Five years in college for linguistics had to serve me well at some point!

3. Because I design unique prompts for your brand.

Alright, anyone can use ChatGPT. But prompt design takes training. I will provide you and your brand with exclusive prompts to leave you equipped for success. Prompt engineering for ChatGPT and other Large Language Models has become a new profitable market for copywriters, allowing us to put our market and content expertise to play.

Crafting effective prompts requires specialized training, skill and experience. I pride myself in developing tailored prompts that capture the essence of your brand and engage your audience authentically.

4. BONUS

Because 1% of everything I make goes towards rebuilding the world.

Unrelated to AI, but definitely worth noting. Sustainable living can feel like an endless list of chores. I wanted my clients to feel uplifted and positive when choosing to work with me.

Other than my expertise, our collaboration will provide a positive impact on the planet. Through the 1% Sense, I pledge to donate at least 1% of everything I make to support tree planting, beach cleaning, and plentiful other great initiatives around the world.

By choosing to work with me, you're not just investing in your brand; you're also making a positive impact on the planet.

Are copywriters obsolete?

Hardly, but we can’t argue that the job of the copywriter is rapidly evolving.

As technology advances, so too must our skills as copywriters. It's no longer enough to simply craft persuasive messages; we must also possess a deep understanding of our clients' industries and their target audiences. Now, more than ever, we copywriters must demonstrate proper market expertise and connection to our clients and their customers.

Niche-ing down has never been more important.

Can copywriters use ChatGPT?

We must, in fact!. In order to remain competitive and handle higher volumes of work, tools like ChatGPT will enhance our productivity and creativity exponentially. However, much like a calculator for a physicist, they're just that—tools.

The power of these tools lies in the expert touch—the ability to distill complex ideas into compelling narratives, organize information, empathize with audiences, and drive action through the power of words.

So, my fellow copy-people, what niches are you coming from?

Tell me in the comments on IG! 🌴🌳

Will Copywriting Be Replaced by AI?